The creative brand agency that thinks like a magazine
 

The creative brand agency
that thinks like a magazine

 
Sabina_Clubhouse_credit_Ana_Lui.jpeg

Sarah Miller & Partners

Luxury | Lifestyle | Art & Design | Hospitality | Travel

A creative and strategic brand consultancy which takes an editorial approach.

It was founded by Sarah Miller, the founding Editor-in-Chief of Condé Nast Traveller magazine and an award-winning journalist with 30 years of experience in a wide range of sectors: specifically Architecture and Design, Hotels and Restaurants, Fashion, Lifestyle, Luxury and Wellness. She is currently the Luxury Brand Ambassador for the Wall Street Journal.

Just as Editors are curators of their brand, so Sarah Miller & Partners will help curate yours. We build brands strategically, develop the brands through associations and partnerships and engage with key communities and media. 

Clients: featured project

The Datai Langkawi

Sarah Miller & Partners created and led the brand identity for The Datai Langkawi, the legendary Malaysian destination resort. We assembled a bespoke team to refresh all aspects of the resort’s branding and positioning.
 

Featured projects

 
Projects
The Role of AI in the Future of Hospitality
Hospitality, Travel, AI
The Role of AI in the Future of Hospitality
Hospitality, Travel, AI

In anticipation of ILTM Arabia, Sarah Miller & Partners partnered with Matter Of Form to explore AI’s role in the future of hospitality.

Hospitality, Travel, AI
Brand Visual Identity and Communications for a Heritage Lifestyle Brand
Mylands
Brand Visual Identity and Communications for a Heritage Lifestyle Brand
Mylands

Sarah Miller & Partners worked closely with partners TM and The Design Collective for Mylands, Britain’s oldest family-run luxury paint manufacturer.

Mylands
Curated Installation | Holly Fulton x aqua shard
aqua shard
Curated Installation | Holly Fulton x aqua shard
aqua shard

Sarah Miller & Partners was commissioned by Aqua Restaurant Group and Bacchus PR to curate the 2019 Christmas ‘Tree’ for aqua shard, the celebrated restaurant located on the 31st floor of Europe’s tallest building.

aqua shard
Brand Strategy | Soneva
Soneva
Brand Strategy | Soneva
Soneva

Soneva appointed Sarah Miller & Partners to develop a brand and content strategy which informed the luxury resort company’s brand messaging for the Covid age.

Soneva
Brand and Communications Strategy for a Private Villa Estate and Clubhouse
Sabina Ibiza
Brand and Communications Strategy for a Private Villa Estate and Clubhouse
Sabina Ibiza

Sarah Miller & Partners was approached by Sabina Ibiza to raise awareness and drive sales of its villas. In doing so, we have generated international feature coverage for Sabina Ibiza with our chosen PR partners in a range of high-profile, luxury publications around the world.

Sabina Ibiza
Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator
Vous
Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator
Vous

Sarah Miller & Partners was appointed by Vous Hotels & Retreats, an operator of ‘thoughtful’ and intimate luxury hotels with sustainable and responsible practices at its core, to create their brand identity. In partnership with TM we created the naming, logo and marques, font and colour palette creation, tone of voice, copywriting and collateral applications.

Vous
Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator: Wellness
Sui
Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator: Wellness
Sui

Sarah Miller & Partners worked on the naming, brand and visual identity for Sui, in tandem with our work for Vous Hotels & Retreats.

Sui