Sarah Miller & Partners is a creative and strategic brand consultancy which takes an editorial approach. It was founded by Sarah Miller, an award-winning editor with more than 30 years of experience in a wide range of luxury lifestyle sectors: specifically Architecture and Design, Hotels and Restaurants, Fashion, Wellness and Travel.
Just as Editors are curators of their brand, so Sarah Miller & Partners will help curate yours.
We build brands strategically, develop them through associations and partnerships and engage with key communities and media.
We answer the needs of your consumers and get to know their habits in intimate detail. We combine market intelligence, strategic thinking, and industry knowledge with an ‘editorial’ approach to enhancing the user experience in our development of brand strategies, positioning and identities for the luxury lifestyle sector from property companies to major hotel brands.
We assemble bespoke teams of 'partners' - from graphic designers to hoteliers, restaurateurs to retailers for each and every client. We also create content across multiple platforms, from Web TV/Film and digital to print, for some of the leading brands in the world as well as working with more niche clients.
We make introductions and organise events – from awards, ceremonies to private parties – and create all manner of collaborations between commerce and content.
We love coming up with big ideas but pride ourselves on the detail and delivering a holistic programme of brand strategy, development and content. (This could range from analysing competitor sets, developing a customer journey and introductions to hoteliers, to websites and coffee table books, talks and cultural salons). We don’t do things by format. In fact the only format is consistently re-inventing the way we work on a client-by-client basis.
We offer bespoke solutions from handpicked people dedicated to raising the bar. We take the time to understand our clients’ needs and we offer extra value from our global network of partners.
Sarah Miller
Sarah Miller, Founder and CEO of Sarah Miller & Partners, is well connected in the hospitality sector - hotels, restaurants and the world of luxury in general, as well as in the sectors of visual arts, film, fashion, architecture and design.
She was the Founding Editor-in-Chief of Condé Nast Traveller UK, which she ran for 15 years before launching Condé Nast Traveller in India and China. On leaving Condé Nast after 17 years she was appointed European Editor of Travel + Leisure. She is currently Luxury Brand Ambassador of The Wall Street Journal.
Sarah was a governor of the Royal College of Arts for 15 years and is now an Honorary Fellow. She is also a Trustee of the Whitechapel Gallery.
She has had a career in journalism which spans helping to found Blueprint, the leading architecture and design magazine; editing arts and design for Elle, being Assistant Editor of The Sunday Times (launching Style magazine) and Associate Editor and Arts Editor of the Daily Telegraph. Based in London, she has worked extensively with opinion formers from around the globe and has an extremely influential and pertinent network of contacts.
She has won Editor of the Year seven times.
She is married to the Director Emeritus of London’s Design Museum.
Beatriz Luckhurst
Art Editor
Bea studied Graphic Communication at the University for the Creative Arts in Surrey, graduating with first class honours. During her studies, she interned and worked as a freelance designer at the art desks of NME Magazine, a music publication; and Harrods, the British luxury department store.
She has previously worked as a designer in the finance industry; followed by a year developing brand identities and websites for small businesses in the wellness and luxury sectors, with an emphasis on brand strategy. Additionally, she has contributed as a prop graphic designer for independent filmmakers.
Bea joined Sarah Miller & Partners as Designer in September 2023, and is now the Art Editor of the company.
Cressi Sowerbutts
Content Editor
Cressi is an NCTJ-qualified journalist with a background in travel, media, and fashion. She achieved a First Class Honours in BA (Hons) Fashion Communication and Promotion at Norwich University of the Arts, specialising in sustainable design, development, and communication. Following her undergraduate studies, Cressi completed her NCTJ diploma in Multimedia Journalism at News Associates.
Prior to her work at Sarah Miller & Partners, Cressi worked for easyJet holidays as their Content Executive, where she produced content centred around the brand's roster of hotels and destinations. She also previously worked as the Editorial Assistant at MailOnline and has written on a freelance basis for the likes of the Mail on Sunday, Luxiders, and The Londoner.
Cressi joined Sarah Miller & Partners as Deputy Content Editor in August 2024 and is now the Content Editor of the company.
Imogen Lepere
Contributing Editor:
Sustainability
Imogen is a journalist with a special interest in more sustainable travel and community-led tourism in particular. Throughout her 12-year career she has contributed to national newspapers such as The Financial Times and The Guardian, as well as magazines including Conde Nast Traveller, Vogue and Wanderlust. In 2024, she was named Sustainability Travel Writer of the Year at the Travel Media Awards. She has also written and contributed to five books, including The Ethical Traveller (Smith Street Books).
In her commercial work, she has produced everything from long-form articles to Tone of Voice documents and impact reports for a host of luxury travel clients, including Raffles, Rosewood and Abercrombie & Kent.
Imogen has been working with Sarah Miller & Partners on a freelance basis since September 2023 and is now Contributing Sustainability Editor for the company.