Client: Shangri-La The Shard
Hotels
Shangri-La The Shard is one of London’s most renowned luxury hotels, and Shangri-La’s first hotel in the United Kingdom. Housed from the 34th to the 52nd floors of Renzo Piano’s iconic building, Shangri-La The Shard offers comfort, elegance, excellent dining and some of the very best views London has to offer.
www.shangri-la.com
To celebrate the opening of the Shangri-La Hotel At The Shard, Sarah Miller & Partners worked as part of a bespoke team created by Wordsearch, the leading creative agency for the real estate sector, to produce a beautiful coffee table book.
Sarah Miller & Partners curated a series of cultural salons for Shangri-La At The Shard. Centred on the theme of ‘East Meets West’ and held monthly, the evenings featured guest speakers including fashion designer Sir Paul Smith, writer Hanif Kureishi, CBE, businessman Sir David Tang and Edmund de Waal, OBE.
A year on from its grand opening, Shangri-La at The Shard required a fresh approach and a media buzz to accompany the launch of their new suites. Sarah Miller & Partners were asked to develop a concept to attract media and press, and organise a launch party which would not serve simply as a PR tool but also create innovative and inspiring content within the hotel.
Sarah Miller and Partners assisted in the London relaunch event for Shangri-La Le Touessrok Resort & Spa, Mauritius. The evening, which took place at Shangri-La At The Shard, celebrated both the resort’s heritage, reputation for luxury and sophistication, and also the new chapter in the resort’s history.