Brand Positioning and Storytelling: The Bartenders’ Workshop Series (The Glasshouse Project)

Credit: Zed Nelson for Bombay Sapphire

Brand Strategy | Workshops

Brand Positioning and Storytelling Workshops
Sarah Miller & Partners were part of a bespoke team created by Hue & Cry. We worked together to curate a series of workshops commissioned by leading gin brand Bombay Sapphire.

The three-day workshops brought a dozen of the world’s most acclaimed bartenders to London’s Carousel in Marylebone, where we engaged with a range of partners, from renowned food scientists and flavour experts to the visionaries behind Secret Cinema Club, to create a series of engaging, multi-sensory sessions. 

These workshops were designed to challenge and inspire the bartenders and their approach to both the hospitality business and the cocktail-making process.