Brand Development of Luxury Private Residences

Hanover Square Render

Credit: Clivedale

 

Brand Development, Strategy and Positioning

 

Sarah Miller & Partners were part of a bespoke team curated by Clivedale to develop the branding and positioning of a new five-star hotel and private residences designed by Rogers Stirk Harbour + Partners.

Sarah Miller & Partners came onto the project as brand consultants with Wordsearch, determining the brand strategy, naming and creative development.

Strategy, IdentityLewis OrrClivedale