The Relaunch of Simpson’s in the Strand

Simpson's in the Strand - The Grand Divan

Credit: James Bedford for The Savoy

 

Positioning | Communications

 

Sarah Miller & Partners was part of a bespoke team curated by The Savoy to contribute to the re-branding of the classic British restaurant, Simpson’s in the Strand. 

Simpson's in the Strand London Restaurant - Grand Divan

Alongside design agency Columns, Sarah Miller & Partners consulted on the brand transition, positioning and identity. Sarah also curated the photography for the website with Caroline Metcalfe, and brought top hospitality PR firm Gemma Bell and Company on board.

Together with Gemma Bell and the Simpsons team, Sarah Miller and Partners also assisted in organising the star-studded relaunch party. 

Partners:
Caroline Metcalfe - CMC Consulting (Photography)
Gemma Bell and Company (Communications, Event)

Identity, Strategy, CommunicationsLewis OrrSimpsons in the Strand