Brand Visual Identity and Communications for a Heritage Lifestyle Brand

Sarah Miller & Partners worked closely with partners TM and The Design Collective for Mylands, Britain’s oldest family-run luxury paint manufacturer.

Communications, Identity, ResearchRachel Spratley19 March 2021Mylands

Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator

Sarah Miller & Partners was appointed by Vous Hotels & Retreats, an operator of ‘thoughtful’ and intimate luxury hotels with sustainable and responsible practices at its core, to create their brand identity. In partnership with TM we created the naming, logo and marques, font and colour palette creation, tone of voice, copywriting and collateral applications.

Concept, Identity, Research, Tone of VoiceRachel Spratley19 March 2021Vous

Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator: Wellness

Sarah Miller & Partners worked on the naming, brand and visual identity for Sui, in tandem with our work for Vous Hotels & Retreats.

Concept, Identity, Research, Tone of VoiceRachel Spratley19 March 2021Sui

Brand Identity and Development for one of London’s Finest Hotels

In 2013, Jeremy King approached Sarah Miller & Partners to provide strategic advice as he developed the concept and direction for The Beaumont hotel. The hotel’s chosen location was a Listed 1926 garage and King was keen to create a sense of legacy and heritage within the building, whilst creating a modern hotel with a difference.

Strategy, Identity, Content/ExperienceLewis Orr31 July 2018The Beaumont

Brand Identity and Marketing Collateral

Sarah Miller and Partners has been working closely alongside our graphic design partners at TM Studio to develop a new visual identity for London-based architecture studio, Sybarite.

Content/Experience, Identity, StrategyLewis Orr31 July 2018Sybarite

Brand Identity and Development of a Luxury Heritage Hotel

Sarah Miller & Partners created and led the brand identity for The Datai Langkawi, the legendary Malaysian destination resort.

Content/Experience, Strategy, IdentityLewis Orr31 July 2018The Datai Langkawi

Brand Positioning and Development for a Private Members’ Club

Sarah Miller & Partners were approached to help develop the concept and strategy for 67 Pall Mall, a Members’ Club with a focus on fine wine. Our work involved conceiving a brand development strategy, to position the Club amongst the most well-regarded in the capital.

Identity, Strategy, Content/ExperienceLewis Orr11 July 201867 Pall Mall

The Relaunch of Simpson’s in the Strand

Sarah Miller & Partners collaborated on the re-branding of the classic British restaurant, Simpson’s in the Strand. We curated the photography for the website and brought top hospitality PR firm Gemma Bell and Company on board to work with us on the restaurant’s re-launch event.

Identity, Strategy, CommunicationsLewis Orr15 June 2018Simpsons in the Strand

The Brand Development and Launch of Eva Lobo London

Sarah Miller & Partners worked with luxury accessories brand Eva Lobo London, to develop its brand and visual identity in the lead-up to the launch of its first collection of clutch bags.

Communications, Identity, Naming, StrategyLewis Orr15 June 2018Eva Lobo

Brand Development of Luxury Private Residences

Sarah Miller & Partners had the pleasure of working with Clivedale on a new five-star hotel and private residences, designed by Rogers Stirk Harbour + Partners.

Strategy, IdentityLewis Orr15 June 2018Clivedale

Spa and Wellness: Concept, Positioning and Development

Sarah Miller & Partners worked on the hotel’s in-house wellness retreat, St. George Care spa, consulting and developing the brand concept.

Strategy, Concept, Customer Journeys, IdentityLewis Orr1 May 2018Hotel St George

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