Brand Positioning and Development for a Private Members’ Club

The Lounge at 67 Pall Mall

Credit: 67 Pall Mall

 

Brand Strategy, Development and Positioning Content | Events

 

Sarah Miller & Partners were approached to help develop the concept and strategy for 67 Pall Mall, a Members’ Club with a focus on fine wine. Our work involved conceiving a brand development strategy, to position the Club among the most well-regarded in the capital.

The Bar at 67 Pall Mall

We worked on all elements of the development process, from the brand definitions and tone of voice to the interiors, and from the website copy to the brand book. This involved working with an external team, including graphic designers and website developers. We also appointed several key members of staff and assisted with the Club’s launch and initial press and membership drive.

Partners:
CMC Consulting (Photography)
Jess Tully

 

Identity, Strategy, Content/ExperienceLewis Orr67 Pall Mall