Brand Placemaking for a Luxury Lifestyle Destination

Credit: Bicester Village Shopping Collection

Experience

Destination Marketing 

Sarah Miller & Partners orchestrated the celebration of Chinese New Year 2019 for Bicester Village, the luxury shopping and lifestyle destination. Part of a destination marketing initiative, Sarah Miller & Partners commissioned renowned fashion influencer Susie Lau – aka Susie Bubble – to curate a pop-up boutique which featured 10 cutting-edge Chinese designers. Susie’s edit included a range of styles, including both established names such as Ryan LO and Huishan Zhang, and next-gen designers including Muzkin and i-am-chen.

The boutique opened following an exclusive launch dinner at Park Chinois in London and ran for two weeks over the Chinese New Year period.

Sarah Miller & Partners also worked with Bicester Village on its summer 2019 project, All Things India. During the season, Bicester Village showcased some of the most exciting talent coming out of India today from fashion and style, to home and interiors, to textiles and craft. Brands featured include Manish Arora, Tiipoi and Huemn.

An exhibition on the works of acclaimed travel photographer Chris Caldicott was also on display, as well as a stunning family of life-sized elephants installed courtesy of the Elephant Family.