Chiva-Som

Credit: Francisco Guerrero for Chiva-Som

Brand Positioning | Brand Strategy | Brand and Tone of Voice Guidelines | Content | Workshops

Brand Strategy

As part of the resort’s 25th anniversary celebrations and recent refurbishment, Sarah Miller & Partners was commissioned to develop a new brand strategy for Chiva-Som. Our intention with this new brand strategy was to celebrate Chiva-Som’s heritage and achievements thus far, whilst ensuring the brand continues to present itself as an innovative, forward-facing brand which looks ahead to the next 25 years in wellness.

We worked closely with the Chiva-Som team to create a comprehensive set of brand guidelines, which included positioning, mission, vision, values and brand purpose. We also produced guidelines for photography, tone of voice and social media. As an extension of the guidelines, Sarah Miller also led a series of workshops with the resort and corporate teams, to guide them on the Chiva-Som tone of voice and how to apply it in spoken and written contexts. 

Collateral

Throughout the project, Sarah Miller & Partners worked closely with the marketing and communications teams at Chiva-Som. This included consulting on marketing strategies for the resort’s 25th anniversary, as well as the application of brand and content guidelines across both corporate and guest-facing assets: emails, newsletters, and social media, to name a few. 

Photography

Sarah Miller & Partners was also commissioned to produce a photoshoot of new visual assets for Chiva-Som with our photography director Caroline Metcalfe. In keeping with our brand strategy, this included a focus on spa and wellness imagery, food and beverage, and also lifestyle and editorial photography which could be implemented across all future Chiva-Som assets and collateral, as well as distributed to global press.

Partners:
CMC Consulting (Photography)