Brand Visual Identity for a Luxury Boutique Hotel & Retreats Operator

Credit: Vous Hotels & Retreats

Credit: Vous Hotels & Retreats

 

Brand Strategy and Positioning | Brand Identity | Tone of Voice | Website Design | Marketing Collateral

 

Brand Naming and Visual Identity

Sarah Miller & Partners was appointed by Vous Hotels & Retreats, an operator of ‘thoughtful’ and intimate luxury hotels with sustainable and responsible practices at its core, to create their brand identity. In partnership with TM we created the naming, logo and marques, font and colour palette creation, tone of voice, copywriting and collateral applications.

Vous Collateral

The result was a brand identity that encapsulated Vous’s individual, tailor-made approach to luxury hotel management, as well as its commitment to social and environmental sustainability.

Website

We worked with the Vous Hotels & Retreats team to apply their new brand identity to their launch website. We also advised on photography for the site, to ensure alignment with the new brand and visual identity.

Brand Assets

We also worked closely with the Vous Hotels & Retreats team to create their investor deck.

Partner:
TM (Visual Identity)

Concept, Identity, Research, Tone of VoiceRachel SpratleyVous